It is all but confirmed that the mysterious “Are you 23?” question Disney has posed for several weeks now refers to a new fan club they are creating. I don’t know why I didn’t think to do this earlier, but it just occurred to me to search the United States Patent and Trademark Office (USPTO) for “D23″, “Disney 23″, and “Disney Twenty Three” and the results are plentiful…
D23 & Disney Twenty Three Trademark Filings
According to Disney’s USPTO filings, the word mark D23 may be used in conjunction with any of the following products and services (I’ve bolded the most interesting ones – I would have linked directly to the searches and their results but the USPTO web site expires the links a few minutes after they’re created):
Education and entertainment services, namely, providing information in the field of children’s entertainment, theme park service, animated and live-action films and television programs, books, magazines, music and music performers, ice shows, stage productions, consumer products history, history and news concerning the entertainment business; fan club services; providing information via global computer network in the field of entertainment and history;
Looks like more confirmation that it is a fan club with a focus on the history of The Walt Disney Company.
ornamental novelty pins; metal decorative buttons
No surprise that they’ll be producing D23 pins.
Toys, games and playthings; gymnastic and sporting articles (except clothing); hand-held units for playing electronic games; Christmas tree ornaments; snow globes
D23 toys and knick-knacks on the way.
Audio recordings; video recordings; audio and visual recordings in all media; video and computer game cartridges, discs and software; consumer electronics and accessories therefor; eyeglasses and sunglasses and accessories therefor; decorative refrigerator magnets
Quite a range of items here, including video games and any type of audio and video recordings.
Address books; guest books; almanacs; appliqués in the form of decals; stickers; appointment books; baby books; autograph books; children’s activity books; books, printed periodicals, general feature magazines, newsletters, in the field of children’s entertainment, theme parks and resorts, animated and live-action films and television programs, books, magazines, music and music performers, ice shows, stage productions, consumer products history and news concerning the entertainment business; newspapers; comic books; comic strips; coupon books; coloring books; picture books; baseball cards; binders; bookends; bookmarks; bumper stickers; calendars; cartoon strips; Christmas cards; chalk; coasters made of paper; coin albums; decals; decorative paper centerpieces; diaries; disposable diapers for babies; drawing rulers; envelopes; flash cards; gift cards; gift wrapping paper; globes; greeting cards; maps; memo pads; modeling clay; note paper; blank paper notebooks; notebook paper; writing paper; paintings; paper flags; paper party favors; paper cake decorations; paper party decorations; paper napkins; paper party bags; paperweights; paper gift wrap bows; paper pennants; paper place mats; paper table cloths; pen or pencil holders; pencils; ball point pens; pencil sharpeners; erasers; felt pens; pen and pencil cases and boxes; pens; color pencils; writing implements; photograph albums; photographs; photo-engravings; pictorial prints; art prints; arts and craft paint kits; plastic shopping bags; portraits; postcards; posters; printed awards; printed certificates; printed invitations; printed menus; recipe books; rubber stamps; score cards; stamp albums; stationery; staplers; trading cards; ungraduated rulers
Now THAT’s a big list. Of course, it doesn’t mean that there will be D23-branded versions of all of these items, but clearly Disney isn’t ruling out the possibility of including the new Disney 23 brand on anything. Of particular interest to me is the listing of periodicals (a new magazine perhaps?). And this section also mentions theme parks and resorts, which keeps open the possibility of some kind of exclusive area of Walt Disney World or Disneyland open only to D23 members.
Housewares, namely, bowls, brooms, cake pans, cake molds, cake servers, candle holders not of precious metal, candle snuffers, cookie cutters, cork screws, cups, decorating bags for confectioners, decorative crystal prisms, decorative glass not for building, decorative plates, dishes; flower pots; coasters not of paper and not being table linen; removable insulators for drink cans and bottles; lunch kits consisting of lunch boxes and insulated containers; hair brushes and hair combs; toothbrushes; plastic cups; cookie jars; paper cups; paper plates; figurines made of china, crystal, earthenware, glass, ceramics, and porcelain; dinnerware; beverageware; beverage glassware; wastepaper baskets; mugs; trays
Another massive list, but this time more focused. I could see exclusive D23 fan club housewares selling like proverbial Mickey-shaped hot cakes.
beachwear; belts; bottoms; chaps; cloth bibs; coats; cover-ups; dresses; ear muffs; footwear; gloves; Halloween costumes; headwear; hosiery; infantwear; jackets; leotards; lingerie; loungewear; mittens; overalls; pants; ponchos; rainwear; scarves; shirts; shorts; sleepwear; socks; sweaters; sweatshirts; swimwear; ties; tops; underwear; wrist bands
And clothing, of course! What Disney fan club would be complete without a wide variety of exclusive apparel.
So will you join the D23 / Disney Twenty Three fan club? If so, will you gobble up D23-branded merchandise? Comment!Tweet