Southwest adds pixie-dust
2Nov2008 Filed under: Disney Author: Dr. Disneywww2.tbo.com
Airlines have been seeking new sources fuel to cut costs for some time, but leave it to fun-loving Southwest Airlines to test the power of pixie dust.
Tinker Bell One, a specially decorated Boeing 737, was scheduled Friday to start flights to Tampa International Airport and other airports during the next month and beyond.
Flight attendants will wear wings a la Tinker Bell and award prizes to passengers who can answer trivia questions about Disney’s classic character from the animated film “Peter Pan.”
While it’s not really about powering airliners, the collaboration between Southwest and Walt Disney Co. is designed to promote the “Tinker Bell” DVD released Monday by Disney. U.S. and Canadian Disney fans bought 668,000 copies of the computer-animated film on its first day of release, about 22 percent above projections, The New York Times reported.
Sales at many Target stores were double the forecast, and the movie easily moved 1 million copies by Wednesday, The New York Times said.
The DVD release is a Disney effort to push its “Fairies” business into a franchise similar to its “Princesses” franchise built around Snow White and Cinderella videos and merchandise.
A surge in Disney merchandising based on the “Tinker Bell” DVD release is in the works.
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distant creations is a blog about the world and more. the world is: amazing. amusing. creative. confusing. this blog is here to deliver the best and most bizarre of the world and beyond. from distant lands to your home town.
topics to be featured here include technology, movies, television, music, collectibles (mainly action figures), theme parks (mainly Disney), video games, and any other interesting or strange news that pops up in the world.
the name 'distant creations' originated when I needed a term to summarize my many projects. my creations encompass a wide variety of fields and areas and are thus deemed as 'distant'.
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