From bloggingstocks.com:

I was disappointed with the performance of Disney’s (NYSE: DIS) Miracle at St. Anna. The Spike Lee war feature only grabbed about $3.5 million. It placed in spot number nine and even though it wasn’t in as many theaters as some of the biggies of the weekend, thus making its per-theater average heftier than some of the higher-ranking movies, I thought Miracle could have done a lot better considering its compelling marketing campaign. Would have been nice for Disney shareholders to have seen a big hit with this project.

Perhaps the long running time of 2 hrs. 46 min. affected its chances for success. I always say that execs should insist on movies with shorter run-times. That’s more shareholder-friendly to me. I don’t really care if an artist believes he needs a ton of time to tell a tale. Realistically, shorter movies reduce the risk of failure and can maximize the total return from the box office.

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