From orlandosentinel.com:
Universal Orlando is unveiling its new ad campaign for the 2008 Halloween Horror Nights, beginning with a gruesome promotion of a creepy jewelry box , sent out to media outlets, featuring a broken mirror and two blank eyes staring back.
Bloody Mary?
Universal is being coy, but not for long. The theme park resort is promising an “in-your-face” campaign with more than 80 billboards around the Orlando area, with the first being unveiled today.
“They will push the art form — and reaction to that art — to places other theme park billboards will not go,” Universal promises in a press release. “So motorists be prepared: you’ll have some company on your morning commute.”
The 18th-annual Halloween Horror Nights, an after-hours, hard-ticket festival, begins Sept. 26 at Universal Studios and runs for 22 select nights, mostly on weekends, featuring haunted houses, scare zones and Halloween-themed shows and street entertainment. The base ticket price is $69.99 though various discounts are available.
