From bloomberg.com:
This years Academy Awards broadcast was seen in about 21.1 million U.S. homes, the fewest in 39 years, Walt Disney Co.s ABC television network said.
Nielsen Media Research projections show that the 80th Academy Awards ceremony averaged 32 million viewers from 8:30 p.m. to 11:38 p.m. New York time on Feb. 24, ABC said in an e- mailed statement. Final data out today may alter the totals.
Total viewers were the fewest since Nielsen began compiling the data in 1974. The household figure is the lowest since 1969 when “Oliver won best picture. Of this years best-picture nominees, only “Juno took in more than $100 million in U.S. ticket sales, according to researcher Box Office Mojo LLC.
