From usatoday.com:
The U.S. Army is paying Disney $800,000 to run a series of four-hour training sessions that are designed to “revamp attitudes” at Walter Reed Army Medical Center in Washington, according to The Washington Post.
“A year after a scandal erupted over the long-term treatment of soldiers at the hospital, the Army has turned to Disney for help,” the paper says. “Service, Disney Style is newly required for all military and other government employees at Walter Reed.”
The program, based on the principles that have worked so well at Disneys attractions, focuses on improving customer service. Last month, the commander discussed the training on her blog. “Some of the team are getting a leg up on the training by reading If Disney Ran Your Hospital – 9 and ½ Things You Would Do Differently by Fred Lee, and Be Our Guest by The Disney Institute,” Col. Patricia Horoho writes.
After initial skepticism, some health care workers tell the paper theyre now believers in what the Disney Institute calls “the business behind the magic.”
“Its a good thing that we desperately need at Walter Reed,” nurse Dorothy Clinton tells the paper. “Everybody who works here at Walter Reed realizes that there are issues, and this is a good indication that the command recognizes that.”
