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iTunes Rentals Adds Disney to Stable

From gizmodo.com:

itunesdisney.jpg

It comes as no surprise when we hear that Disney has just joined Apples movie rental service following Fox, late last week seeing as Steve Jobs says “I”m hittin that” to both companies, but it does surprise us when Variety reports that Sony, Universal and Warner Bros. would not participate because of “various competitive reasons.”

Also interesting is the pricing scheme that Apples unleashing. Movie rentals will be somewhere between $2 and $5, depending on the newness and goodness of the movie they decide, not you and will only be valid for 24 hours. Thats it? Even Blockbuster lets you keep a movie for two days before slipping into their “no late fees late fees” period. And, to top it off, theyve got movies from Sony, Universal and Warner Bros. as well.

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1 Comment »

  gcursor wrote @ January 3rd, 2008 at 7:36 pm

But it really hurt when NBC pulled all its shows and all of its affiliate networks and their shows from iTunes. It’s really going to be interesting to see what will happen as a result of that and the changes announced in this story. I used to always get many Sci-Fi channel shows through iTunes but not anymore and I’ve started buying other TV shows from iTunes instead. This could hurt the networks as new shows won’t be available to be explored and purchased by the iTunes audience at large.

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