From amphibianark.org:
Amphibian Ark is a group dedicated to saving amphibians like frogs – encouraging the maintaining of frog populations and even breeding programs. Let’s face it… frogs are a vital link in providing food and also eating vast numbers of insects. - Dr. Disney
In 2008, AArk will lead zoos, botanical gardens and aquariums in a globally coordinated public awareness campaign “The Year of the Frog.” The main goal of this campaign is to generate public awareness and understanding of the amphibian extinction crisis which represents the greatest species conservation challenge in the history of humanity. The money raised from this global campaign will help fund initiatives such as training courses, technical guidance, taxon survival efforts, fostering partnerships, capacity building, and communication activities. All these activities will ensure sustainability of the survival assurance populations of amphibians by creating a cash fund for this conservation work that will extend for beyond 2008.
Zoos, Botanical Gardens and Aquariums play a very important role in this campaign since they can provide the ex-situ breeding grounds for the immediate conservation action so much needed in order to save amphibians.
