From variety.com:
The Disney Channel made primetime history during the summer, averaging 3.1 million viewers — more than any other network in the history of cable.
The previous high was the 2.9 million average primetime viewers harvested by USA last summer and TNT in summer 2005. Disney’s “High School Musical 2″ earlier this month became the most-watched individual program in cable history (17.2 million viewers for its preem), but the network was loaded with high-octane performers including episodes of the “Hannah Montana” and “Suite Life of Zack & Cody” series and theatrical movies such as “Ella Enchanted” and “Spy Kids 3: Game Over.”
But Disney’s competitors point out that the network doesn’t accept 30-second spots, giving it a nice advantage over the networks that frequently interrupt their shows for commercials.
Among ad-supported cable networks, USA continued on top, not only in total viewers but in the key demos of adults 18-49, 25-54 and 18-34.
