From hitwise.com:

Hitwise today announced that during the peak month for Internet traffic to travel websites, US internet users were searching for theme parks close to home. The natural seasonal peak in visits to Travel websites occurs each July and Hitwise Search Intelligence data reveals that during the busy summer travel season, all but one of the top 10 most searched for travel destinations was a theme park.

The search terms “disneyland”, “six flags” and “cedar point” topped the list of the most searched for destinations sending visits to Travel websites. All of the top ten destinations were domestic and “las vegas” was the only top 10 destination search term that was not a theme park.

Most Searched for Destinations Sending Traffic to Travel Websites for the four weeks ending July 28, 2007

Search Term
Rank Among Travel Search Terms

Disneyland
56

Six Flags
58

Cedar Point
64

Las Vegas
68

Disney World
72

Hershey Park
76

Wisconsin Dells
89

Universal Studios
92

Dollywood
96

Kings Island
114

Note - data is based on the percentage US searches sending traffic to Travel websites from the Hitwise sample of 10 million users for the four weeks ending July 28, 2007.

Analysis of Hitwise Demographic data reveals that Americans are staying close to home this summer with most visits to theme park websites coming from internet users within driving distance of parks.

More than half of visits to the Disneyland website (Disneyland.disney.go.com), 56.7 percent, were from Internet users in California in the four weeks ending July 28, 2007. Similarly, Hershey Park’s website (www.hersheypa.com) received 65 percent of its visits from Internet users in Pennsylvania, New York or New Jersey. Cedarpoint.com received 58 percent of its visits from Ohio and Michigan and Wisconsin Dells (www.dells.com) received 71 percent of its visits from Wisconsin and Illinois.

Link

Posted by Matt on August 2, 2007 at 11:37 am · Permalink