From scrippsnews.com:

Fresno Bee Monday, May 21, 2007 – National Raisin Co. in Fowler, Calif., is hoping to take advantage of a new emphasis by Walt Disney Co. on healthier foods and will soon sell snack packs that showcase such characters as Mickey Mouse, Lilo & Stitch, Nemo and the Pirates of the Caribbean.The specially packaged fruit will be sold in grocery stores nationwide, said Jane Asmar, director of corporate accounts for the family-run company and daughter of one of its three founders, Krikor Bedrosian.

Asmar said Disney representatives approached National during a trade show in Chicago in late 2005, showing an interest in pairing Disney images with healthful snacks.

In exchange, National pays a licensing fee. Neither Asmar nor Disney representatives would state the cost or length of the licensing agreement.

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