From action-figure.com:

For thousands of years, OPTIMUS PRIME and his AUTOBOTS have traveled through space in search of the Allspark. For all that time, the AUTOBOT leader has held one goal in mind – to protect the universe from the evil of MEGATRON. For this massive, metal warrior, nothing is more important than freedom; he will sacrifice all for its preservation. He has fought for centuries, modifying his body into an unstoppable war machine, preparing for that day he knows is coming when he and MEGATRON meet for one final battle!

Get ready to rule the universe with this awesome OPTIMUS PRIME figure that features Advanced AUTOMORPH Technology! This TRANSFORMERS technology is designed to enhance vehicle-to-robot conversion with partially animated mechanical triggers that activate the final shift to battle mode. See armor slide to protect vital points! Flip down the Ion Blaster in robot mode to launch the projectile! And press the button in vehicle mode for electronic horn sounds and lights!

2 AA Batteries Included

Transformers Movie Leader Optimus Prime is due for release on Saturday June 2nd which is the day that Transformers Movie toys will go on sale across the US. He will retail for $39.99

This new AUTOMORPH sounds great, if it works.  I can’t wait to see the “partially animated mechanical triggers” complete with sound effects.  How long before we get a fully automatically transforming Transformer? ;)

I will DEFINITELY be in line on June 2nd to buy this and the other new figures.

Be sure to click this link to see more pictures of the new Optimus Prime toy along with various other Transformers items.  This is sure to be a great line.