The new live-action Transformers movie directed by Michael Bay is coming out this summer. Along with it, there will be a whole new series of toys.

From action-figure.com:

“Hasbro is thrilled to work with DreamWorks, Paramount and Michael Bay in making the most amazing, larger-than-life version of the TRANSFORMERS saga ever created,” said Brian Goldner, Hasbro’s Chief Executive Officer and Executive Producer of the film. “Michael, Steven and the production crew have captured the personality of the TRANSFORMERS characters through ground-breaking visual effects and they have translated the storyline into a film packed with non-stop action and excitement.”

To bring the action and adventure into kids’ homes, Hasbro will be releasing a new lineup of toys and games based on the characters and styling of the movie. From the OPTIMUS PRIME VOICE CHANGER HELMET to the ULTIMATE BUMBLEBEE figure, TRANSFORMERS fans of all ages will find something that will help them experience the excitement of the movie.

They’ve taken a lot of liberties in the design of the Autobots and Decepticons for this new film. They’re directly addressing the one major aspect of Transformers mythology that never made sense: Why do giant robots from outer space transform into Earth-created vehicles and objects? They’ve decided to make the Transformers look quite a bit more gnarly, as if they really did come from outer space. They are then going to inherit their new form once they reach Earth, taking in their surroundings. It makes a lot more sense, but it also results in some odd looking mangled messes of metal that Bay and his team are calling Transformers. I’ll reserve judgement until I see the movie. Fortunately, Peter Cullen is back reprising his role as the voice of Optimus Prime, so it can’t be all bad!

Link to full press release